Praxair gets Site of the Year (NA) from Sitecore
DK nabs Sitcore site of the year (2013) for Praxair.com. With an international site strategy and goal of launching 20+ country sites in 2013, Praxair chose Sitecore as its platform to tackle this major business initiative. Leveraging Sitecore, Praxair marketers consolidated dozens of websites onto a single technology platform. DK streamlined the process for contributing content and decentralized website administration. Managing and maintaining dozens of language sites and content entry processes on a global scale is significantly easier with Sitecore. The new structure is linear and more effectively cross references products and services to increase page views and average time spent on the website by each user. New and improved tools help visitors quickly find store locations and view the latest events. The result is a single-brand platform and user experience for all global sites. The entire website was built using responsive design to allow mobile users easier access to company information and to give them a more consistent user experience. The new solution has reduced costs, increased traffic, generated more leads and improved the overall user experience.
Sitecore is a global software development company committed to helping marketers own every customer experience. We provide a truly automated, flexible, and predictive customer experience management platform that seamlessly combines web content management with customer intelligence to drive real one-on-one engagement with every customer at every touchpoint.