Huggies Mom Inspired

The real mothers of invention

The Mominspired program lets moms apply for grants to turn their product ideas into profitable small businesses. Designkitchen developed the program's interactive elements, including a site that inspires imagination, serves the grant application and houses resource that answer moms' business questions. By connecting the site with Huggies' Facebook and Twitter presence, we made it easy for moms to find the support they need to get started. The result was twelve $15,000 grants that helped moms pursue their dreams and make them real.