The first devices to deliver Street Ready Data
Designkitchen developed the Street Ready Data creative platform to help Motorola Solutions launch the first LTE devices built for Public Safety. Building on that platform, we concepted, scripted, shot and produced a video to communicate the safety benefits that mission critical data delivers to officers and their communities.
By using a first person view to tell the story of an isolated officer about to enter a hostile situation, we showed how next generation data capabilities help the officer respond to the situation safely and effectively. The grittiness and intensity of the moment rang true, which authentically captured Motorola's passion of authority in the Public Safety space, and made the video dramatic, engaging and highly sharable.